Chief Marketer Staff, Author at Chief Marketer

Please Bee Helpful

Ah, autumn. Time to rake up a few stray thoughts that have fallen around my desk. If you’re really looking for a way to do some back-to-basics customer

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U.K. Consumers Tuning In to Interactive TV

U.K. companies utilizing interactive television (ITV) are beginning to see consumers spend money via games, voting and shopping options. Mike Colling,

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DMA May Sue Over CA Spam Law

The Direct Marketing Association is considering a legal challenge to the new California spam law, SB-186, by state Sen. Kevin Murray (D-Culver City).

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West Coast Concerns

As vice president of outbound marketing solutions for San Francisco-based CNET Networks, Markus Mullarkey oversees tens of millions of retention e-mail

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The case for co-marketing With all due respect, in your roundtable discussions on the evolution of promotional marketing [Brands at the Crossroads, PROMO

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Wientzen Blasts Hartford Courant Story

The do-not-call flap took a bizarre new turn last month when the Hartford Courant reported that 11 Direct Marketing Association employees, including senior

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The Most Dangerous Profession

Money magazine recently published an article on the most dangerous jobs in America. Direct marketer must be number 11, ’cause it wasn’t listed among the

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DMers Assess Iraq War Damage

The war in Iraq may be over, but direct marketers are still reviewing the damage. A report from the Direct Marketing Association showed that DMers suffered

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Business Objects Ad Overlooks Buried Treasure

A classic ad of yore (before my time, honest!) was headed, Profits That Lie Hidden on Your Farm. Many companies attempting to advertise an abstract service

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Visible Means of Support

In May, Victoria’s Secret began a mailing to existing customers for one of its house-line bras. The company based its marketing decision on an earlier,