Chief Marketer Staff

• Live From AdTech: Marketing Well to Women Pays Off Big

  What do women want? It turns out they want some very specific things from you as an online marketer. And since women now comprise 51% of the Internet

• FCC May Fine AT&T Over Do-Not-Call Violations

  The Federal Communications Commission proposed fining AT&T Corp. $780,000 for violating the FCC

• Letters to the Editor

  : Great column! If your telemarketing “friend” was not able to sell you

• Wunderman Names Mike Langton Asia-Pacific Region President

  Wunderman has tapped Mike Langton to be president of its Asia-Pacific operations. Langton, who is based in Singapore, reports to Wunderman CEO Daniel

• Client Side

  Trish Halamandaris tapped as VP-worldwide marketing for Metro-Goldwyn-Mayer Studios, Inc.’s, Santa Monica, CA, consumer products and interactive group.

• Crme de la Crme

  It was 1949 when The Pillsbury Co. ran its first Grand National Recipe and Baking Contest. One-hundred amateur cooks arrived at New York City’s Waldorf-Astoria

• letters

  The case for co-marketing With all due respect, in your roundtable discussions on the evolution of promotional marketing [Brands at the Crossroads, PROMO

• Agencies

  Free Performs Well in E-mail: Study

  Doing an e-mail campaign? Putting the word along with the offer in a subject line is a definite plus, no matter what you’ve heard. E-Post Direct discovered

• Agencies

  Bananas at 29 Cents a Pound

  You’ve heard the ancient anecdote. A woman confronts a supermarket manager: Your bananas are 59 cents a pound. Yes, madam? Well, at the store across the

• Tennis, Anyone?

  Pepsi Cola Co. has decided not renew its multi-year deal as the exclusive soft drink sponsor for the U.S. Open Tennis Championships. The deal expires