Author

Chief Marketer Staff

  • Letters to the Editor

    : Great column! If your telemarketing “friend” was not able to sell you

  • List and Database News

    Rodale Home Entertainment Master File Millard Group Inc. has won management of this file if last-12-month buyers of home videos from Rodale Sports and

  • FCC May Fine AT&T Over Do-Not-Call Violations

    The Federal Communications Commission proposed fining AT&T Corp. $780,000 for violating the FCC

  • Drugstore.com Acquires International Vision Direct

    Drugstore.com an online pharmacy, will acquire contact lens direct marketer International Vision Direct Corp. for more than $10 million in cash and stock.

  • Client Side

    Trish Halamandaris tapped as VP-worldwide marketing for Metro-Goldwyn-Mayer Studios, Inc.’s, Santa Monica, CA, consumer products and interactive group.

  • Agencies

    Taking the High Road: Building Loyalty

    Have you had sleepless nights lately trying to figure out how to: Get the most value from customers? Create market power? Strangle competitors? Buy the

  • Crme de la Crme

    It was 1949 when The Pillsbury Co. ran its first Grand National Recipe and Baking Contest. One-hundred amateur cooks arrived at New York City’s Waldorf-Astoria

  • Agencies

    Big Books Who Needs ‘Em?

    Jumbo catalogs not unlike telephone books are best used for (rank the following): Doorstops. Children’s seat cushions. A substitute for exercise equipment.

  • Agencies

    DMA May Sue Over CA Spam Law

    The Direct Marketing Association is considering a legal challenge to the new California spam law, SB-186, by state Sen. Kevin Murray (D-Culver City).

  • Agencies

    Don’t Call DMers Either

    Almost 60% of direct marketers surveyed have signed up for a do-not-call list, according to new research from Direct. In contrast, fewer than half of