Chief Marketer Staff
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Agencies
Ghirardelli Gives Out One Million Chocolates
This month, and throughout the month of April, one million Ghirardelli Chocolate Squares will be handed out to people in a number of major metropolises as part of a promotional campaign
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Agencies
Crate and Barrel Builds Registry Business with Wedding Contest
Crate and Barrel and digital media source Daily Candy have partnered on a social media campaign designed to offer one betrothed couple a grand wedding
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Agencies
How Behavioral Targeting Impacts Cart Abandonment
The cart abandonment rate is one the most watched metrics in retail e-commerce
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News Briefs
PROCTER & GAMBLE: an Olympic sponsor of Team USA, will extend its “Thank You Mom” program to the 2010 U.S. Paralympic Team
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Digital
AOL Search Vet To Lead People Search Database Firm
Eric Ludwig has joined PeekYou as the company’s president and chief operating officer.
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Agencies
Social Network Game Currency Rising As Desired Reward: Study
Stow the S&H Green Stamps, grandpa: According to research from Offerpal Media, the newest desired reward points are in-game currency from online diversions such as Mafia Wars, Social City and Farmville.
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DMA Chooses The Buffkin Group For CEO Search
The Direct Marketing Association has named The Buffkin Group to help with its search for a full-time president and CEO.
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Email
Before You Acquire E-mail Subscribers, Assess Their Worth
The most common mistake marketers make when it comes to acquiring e-mail subscribers has nothing to do with where they place the sign-up box on their Web site, or what incentives they offer, or even which media they use to promote their e-mail offering.
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Agencies
Meet the Broker: Lisa Horder
Today we meet Lisa Horder, director of list brokerage at Institute Lists.
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Agencies
One Year Out, Schlage Adds Rebate to Drive Sales
Schlage Link is marking its one-year anniversary with a rebate for its Schlage Link home-management system, a product that uses wireless technology to allow consumers to monitor door locks