Chief Marketer Staff

• Harry and David Rolls Out First TV Campaign in 10 Years

  Harry and David, Medford, OR, began running its first direct response television commercial in a decade. The 60-second spot, which debuted Monday, will

• Chico’s FAS Announces Promotions, Including DM Position

  Chico’s FAS, Inc., Fort Myers, FL, has promoted five executives, including Bari L. Horton, who was named vice president of direct marketing. Horton had

• DM Club of NY Awards Silver Apples

  The Direct Marketing Club of New York is awarding a Silver Apple Award to Michael L. Faulkner and five others. Faulkner is senior vice president for segments

• PMG Questions Some Commission Proposals Before Panel

  Postmaster General Jack Potter called for modifying some of the recommendations of the President

• Live From AdTech: Rich Media Performs for B-to-B Campaign

  Business people don’t have time to contend with “cool” online technology. Flash and other rich media doesn’t dazzle them. They want marketers to get right

• List and Database News

  Cambridge Healthtech Institute These 120,200 individuals attended Cambridge Healthtech Institute biotechnical and biomedical conferences. These scientists

• Senate Debates FCRA Extension, Votes on Amendments

  The U.S. Senate debated the National Consumer Credit Reporting System Improvement Act of 2003 on Tuesday. The bill, S. 1753, was sponsored by Richard

• Letters to the Editor

  : Isn’t it hilariously ironic that the outsourcing company

• Agencies

  Lego Hosts Ornament-building in Mills Malls

  The Lego Co. teams with mall developer Mills Corp. for a holiday promo that launches Nov. 29 with a “Build an Ornament” fundraiser to benefit Habitat

• NASCAR Pro Bill Elliott Launches Snack Brand

  NASCAR champ Bill Elliott and sports marketing agency Championship Group have formed a snack foods company, Elliott Championship Products, with plans