Author

Chief Marketer Staff

  • Hanover Puts Non-Core Titles on the Block

    (Catalog Age) For starters, the multi-title mailer announced a recapitalization agreement with Chelsey Direct that is expected to close Dec. 17. Chelsey

  • Hall Dickler Defection Followed Merger Talks

    Last week’s departure of 10 lawyers from Hall Dickler Kent Goldstein & Wood to Manatt, Phelps & Phillips followed failed merger talks between the firms.

  • Toshiba Inks Deal with NY Jets

    Toshiba America Consumer Products has entered a sponsorship agreement with the New York Jets for the 2003-2004 season. In addition to guest appearances

  • Ranking Democrats Blast USPS on NP Rule

    At least one mailer group hopes Congressional opposition to the U.S. Postal Service’s nonprofit cooperative mailing rules will help derail their implementation

  • Short Cuts

    Joe Cupani has joined LLKFB, a direct marketing communication company in New York, as executive vice president and chief creative officer. Cupani had

  • McDonald’s Tests McCaf Coffeehouses

    McDonald’s Corp. last week opened the first of seven McCaf coffee shops inside McDonald’s restaurants in Raleigh, NC, and San Francisco. Big Mac hopes

  • Diageo Under Fire for $40 Million Tax Break

    A firestorm is brewing over the more than $40 million state tax break Diageo will receive as an incentive to move its North American headquarters from

  • DNC List Unconstitutional Telemarketers Tell Appeals Court

    A national do-not-call list is justified by the public’s frustration with telemarketers and its right to privacy, government lawyers argued before a federal

  • News Briefs

    LEGO: is holding a nationwide contest in which kids between the ages of six and 17 have 45 minutes to build something with 2,000 bricks based on a theme

  • Mail Stream: A Report on Incoming Direct Mail

    The first true catalog effort from Linens-N-Things recently arrived, trumpeting the convenience of home delivery over retail shopping.