Chief Marketer Staff

• Agencies

  American and United Airlines Launch Separate Sweeps

  American Airlines and United Airlines are each using sweepstakes to drum up customers and charitable donations. American, in a regional promotion, offers

• Hanover Puts Non-Core Titles on the Block

  (Catalog Age) For starters, the multi-title mailer announced a recapitalization agreement with Chelsey Direct that is expected to close Dec. 17. Chelsey

• Hall Dickler Defection Followed Merger Talks

  Last week’s departure of 10 lawyers from Hall Dickler Kent Goldstein & Wood to Manatt, Phelps & Phillips followed failed merger talks between the firms.

• Agencies

  Hallmark Replays Holiday Sweeps

  Hallmark Cards, Inc. will run a holiday sweeps that ties its retail stores to Hallmark Channel programming. Hallmark’s holiday sweeps lets you be a star

• Ranking Democrats Blast USPS on NP Rule

  At least one mailer group hopes Congressional opposition to the U.S. Postal Service’s nonprofit cooperative mailing rules will help derail their implementation

• McDonald’s Tests McCaf Coffeehouses

  McDonald’s Corp. last week opened the first of seven McCaf coffee shops inside McDonald’s restaurants in Raleigh, NC, and San Francisco. Big Mac hopes

• Search Engines Asked to Stop Ads for Illegal Prescriptions

  The National Association of Boards of Pharmacy is pressuring online search engines to cease running advertisements from unlicensed drug dealers, CNET

• DNC List Unconstitutional Telemarketers Tell Appeals Court

  A national do-not-call list is justified by the public’s frustration with telemarketers and its right to privacy, government lawyers argued before a federal

• Toshiba Inks Deal with NY Jets

  Toshiba America Consumer Products has entered a sponsorship agreement with the New York Jets for the 2003-2004 season. In addition to guest appearances

• Prompting the Purchase

  Over the past 10 years IMI International has quizzed consumers on factors that get them to lay down the cash to make a purchase. We completed the latest