Chief Marketer Staff
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Hanover Puts Non-Core Titles on the Block
(Catalog Age) For starters, the multi-title mailer announced a recapitalization agreement with Chelsey Direct that is expected to close Dec. 17. Chelsey
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Hall Dickler Defection Followed Merger Talks
Last week’s departure of 10 lawyers from Hall Dickler Kent Goldstein & Wood to Manatt, Phelps & Phillips followed failed merger talks between the firms.
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Toshiba Inks Deal with NY Jets
Toshiba America Consumer Products has entered a sponsorship agreement with the New York Jets for the 2003-2004 season. In addition to guest appearances
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Ranking Democrats Blast USPS on NP Rule
At least one mailer group hopes Congressional opposition to the U.S. Postal Service’s nonprofit cooperative mailing rules will help derail their implementation
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Short Cuts
Joe Cupani has joined LLKFB, a direct marketing communication company in New York, as executive vice president and chief creative officer. Cupani had
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McDonald’s Tests McCaf Coffeehouses
McDonald’s Corp. last week opened the first of seven McCaf coffee shops inside McDonald’s restaurants in Raleigh, NC, and San Francisco. Big Mac hopes
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Diageo Under Fire for $40 Million Tax Break
A firestorm is brewing over the more than $40 million state tax break Diageo will receive as an incentive to move its North American headquarters from
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DNC List Unconstitutional Telemarketers Tell Appeals Court
A national do-not-call list is justified by the public’s frustration with telemarketers and its right to privacy, government lawyers argued before a federal
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News Briefs
LEGO: is holding a nationwide contest in which kids between the ages of six and 17 have 45 minutes to build something with 2,000 bricks based on a theme
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Mail Stream: A Report on Incoming Direct Mail
The first true catalog effort from Linens-N-Things recently arrived, trumpeting the convenience of home delivery over retail shopping.