Chief Marketer Staff

• P&G, Kellogg Play with Cat in the Hat

  Procter & Gamble and Kellogg Co. are touting Dr. Seuss’ The Cat in the Hat via unusual tie-ins. This is P&G’s first-ever property tie-in for its service

• Delivery Results Contribute to Strong Third Quarter for Staples

  Staples Inc. generated $3.5 billion in third-quarter sales, up 13% from $3.1 billion in third-quarter 2002. The company

• McDonald’s Revives McKids, Closes Redbox

  McDonald’s Corp. last week kicked off a worldwide licensing program for its McKids brand. Big Mac revives the 16-year-old brand with plans for toys, clothing,

• Britney Spears’ CDs Promoted on Sbarro Drink Lids

  The first of two new Britney Spears CD-ROMs appeared on drink cup lids last week at Sbarro restaurants across the country. The three-song CDs are distributed

• Casino City Press Adds Online Gaming Executive Database

  Casino City Press has added a file of gaming property owners and executive contacts to its premium online Gaming Business Directory (http://www.GBDOnline.com).

• Equifax Reorganizes, Seeks DM Unit Executive

  Equifax Inc. has reorganized into six business units that will report directly to Thomas F. Chapman, the company

• TV Retailer HSN to Offer Co-Branded Credit Card

  HSN, the television shopping network, will offer a new credit card to its viewers. The company chose Providian Financial Corp. to provide the card. The

• Kraft Sponsors People Edition

  Kraft Foods is sponsoring a special edition of People Magazine mailed to 450,000 households Thanksgiving week. The People Extra Hollywood Family Album

• Gillette Signs $20 Million Deal with NASCAR Drivers

  The Gillette Co. has signed a marketing and promotional agreement with six young NASCAR drivers. The sponsorship spend will be $20 million for 2004. The

• Letters to the Editor

  : Loved hearing about Despair, Inc. and found myself laughing