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Chief Marketer Staff

  • List and Database News

    Cuisine at Home Names and Addresses Inc. is offering the updated Cuisine at Home subscriber file. It includes 286,604 active names, including 141,741

  • Short Cuts

    Advanstar Technology Group has entered a strategic alliance with the Call Center Networking Group to develop new conference and educational programs for

  • Coldwater Creek Suffers Direct Sales Drop

    Coldwater Creek Inc., despite an increase in retail sales, took a hit in its direct marketing business during the third quarter. The direct segment, which

  • Jennifer Government

    Jennifer Government MAX BARRY (Doubleday, January 2003) The world is run by giant American corporations; taxes are illegal; employees take the last names

  • Live from ECMOD: Search, Yes; Call Center, No

    (Catalog Age) How can the self-described largest technology seller in the U.K. have no call center and no stores, aside from a few airport shops? Easily,

  • The Influentials

    The Influentials ED KELLER and JON BERRY (The Free Press, January, 2003) One American in ten tells the other nine how to vote, where to eat and what to

  • FTC’s Swindle Calls on Firms to Build ‘Culture of Security’

    American business still has a long way to go in protecting consumer data, a Federal Trade Commission executive implied before Congress today. Some firms

  • McDonald’s Revives McKids, Closes Redbox

    McDonald’s Corp. last week kicked off a worldwide licensing program for its McKids brand. Big Mac revives the 16-year-old brand with plans for toys, clothing,

  • Casino City Press Adds Online Gaming Executive Database

    Casino City Press has added a file of gaming property owners and executive contacts to its premium online Gaming Business Directory (http://www.GBDOnline.com).

  • TV Retailer HSN to Offer Co-Branded Credit Card

    HSN, the television shopping network, will offer a new credit card to its viewers. The company chose Providian Financial Corp. to provide the card. The