Chief Marketer Staff

• FTC’s Swindle Calls on Firms to Build ‘Culture of Security’

  American business still has a long way to go in protecting consumer data, a Federal Trade Commission executive implied before Congress today. Some firms

• List and Database News

  Cuisine at Home Names and Addresses Inc. is offering the updated Cuisine at Home subscriber file. It includes 286,604 active names, including 141,741

• Live from ECMOD: More Similarities Than Differences

  (Catalog Age) Direct marketing in the U.S. is more similar to marketing in the U.K. and the rest of Europe than it is different. That’s the conclusion

• Short Cuts

  Advanstar Technology Group has entered a strategic alliance with the Call Center Networking Group to develop new conference and educational programs for

• Coldwater Creek Suffers Direct Sales Drop

  Coldwater Creek Inc., despite an increase in retail sales, took a hit in its direct marketing business during the third quarter. The direct segment, which

• Jennifer Government

  Jennifer Government MAX BARRY (Doubleday, January 2003) The world is run by giant American corporations; taxes are illegal; employees take the last names

• Live from ECMOD: Search, Yes; Call Center, No

  (Catalog Age) How can the self-described largest technology seller in the U.K. have no call center and no stores, aside from a few airport shops? Easily,

• Gillette Signs $20 Million Deal with NASCAR Drivers

  The Gillette Co. has signed a marketing and promotional agreement with six young NASCAR drivers. The sponsorship spend will be $20 million for 2004. The

• McDonald’s Revives McKids, Closes Redbox

  McDonald’s Corp. last week kicked off a worldwide licensing program for its McKids brand. Big Mac revives the 16-year-old brand with plans for toys, clothing,

• Letters to the Editor

  : Loved hearing about Despair, Inc. and found myself laughing