Chief Marketer Staff

• Agencies

  People Power

  That faint glow of recovery detected by some direct marketers is coming from one source: consumers. They are spending more, and DMers are spending more

• Direct Sales Boost JoS. A. Bank Clothiers Fortunes

  JoS. A. Bank Clothiers Inc. reported third quarter net sales of $72 million, compared with $57.9 million a year ago. The Hampstead, MD-based men

• Lake Group Manages TheStreet.com Files

  Lake Group Media Inc., has been tapped to manage the postal and e-mail files for TheStreet.com, starting Dec. 1. There are 1 million opt-in e-mail and

• Agencies

  Park Surveyors

  Nearly 1 million amusement park customers agree: They want Tom Cruise, SpongeBob SquarePants and the occasional free hot dog if they’re going to keep

• Agencies

  DIRECT listline

  NEW LISTS Invention Channel There are 632,292 last-six-month buyers on The Invention Channel’s product buyers list. The station went on air in 2002; a

• Agencies

  How Glad Can Limited Tidings Be?

  Anybody who says Nostalgia ain’t what it used to be probably doesn’t remember the annual Official Bethlehem Christmas Plate. If you were around in the

• Agencies

  Baseball’s Brewers Hope CRM Efforts Are On-Base

  When baseball’s Milwaukee Brewers opened a new stadium in 2001, the team drew more than 2.8 million attendees a franchise record. Two losing seasons,

• Agencies

  Sites Pony Up for an Optimization Test

  Marketers presented their sites for criticism before an audience at the AdTech conference last month, for tips on better optimizing them. A site called

• Agencies

  And a Partridge in a Page Count

  10 catalogers mailing9 brokers counting8 data managers segmenting7 creatives designing6 Webmasters programming5 columnists filling space!4 media buyers

• Orchestrating for effect

  Not long ago, most major promotion agencies were independent. Today, with both the demand for integration and group ownership of agencies, many promotion