Chief Marketer Staff

• Direct Sales Boost JoS. A. Bank Clothiers Fortunes

  JoS. A. Bank Clothiers Inc. reported third quarter net sales of $72 million, compared with $57.9 million a year ago. The Hampstead, MD-based men

• Agencies

  Park Surveyors

  Nearly 1 million amusement park customers agree: They want Tom Cruise, SpongeBob SquarePants and the occasional free hot dog if they’re going to keep

• List and Database News

  Archaeology Odyssey The 67,410 active subscribers to this magazine are interested in the history and archaeology of the ancient world. They pay an annual

• Lake Group Manages TheStreet.com Files

  Lake Group Media Inc., has been tapped to manage the postal and e-mail files for TheStreet.com, starting Dec. 1. There are 1 million opt-in e-mail and

• Agencies

  CORRECTION

  A recent story about Webinar marketing (Hit ‘Em Where They Work, Oct. 15) misidentified Julie Roth. She is vice president of business development for

• Adam & Eve Rolls Out Canadian Billboard Program

  Adam & Eve, an adult products marketer based in Hillsborough, NC, has launched a billboard program in Toronto. The outdoor ads feature a special Web page

• Agencies

  RSA Builds on Lead-Generation Effort

  To promote a new wireless security system, RSA Security Inc. began a direct mailing last month to information technology executives at nearly 50,000 Fortune

• Agencies

  Marketing Well to Women Pays Off

  What do women want? It turns out they want some very specific things from online marketers. And since women now comprise 51% of the Internet population,

• Agencies

  Rich Media Performs for B-to-B Online

  Businesspeople don’t have time to contend with online technology. Flash and other rich media doesn’t dazzle them. They want marketers to get right to

• Agencies

  Trading Nothing for Something

  Here’s a riddle for you. Name something that’s costly and colorless. More often than not, it serves no useful purpose. Direct marketing merchants can’t