Author

Chief Marketer Staff

  • New Landscape in St. Louis

    It’s time for a new map of St. Louis. Management shifts this year at Momentum North America and Zipatoni resulted in at least three start-up shops and

  • Mailers Support Some GAO Stands on CSRS Law

    Industry groups supported a General Accounting Office position recommending Congress repeal part of a new law affecting the U.S. Postal Service. The part

  • Agencies

    SNOW BUSINESS

    There are some factors of resort management that Intrawest Corp. just can’t control. Take the weather, for example. Fresh powder can’t be guaranteed for

  • Snapple Snafu

    New York City’s comptroller has called for the city to cancel $166 million in deals with Snapple Beverage Group that gave the company the right to sell

  • Agencies

    Telemarketing Tales From the Flight Deck

    An hour into a recent flight to Chicago, the phone nestled in the seatback facing me rang. I was the only traveler in my row, so I picked up the handset.

  • Agencies

    Alzheimer’s Association Devotes $15 Million to DM

    The Alzheimer’s Association will roll out a $20 million rebranding effort early next year, with $15 million of that budget devoted to direct marketing.

  • Agencies

    letters to the editor

    JUST LEAVE ‘EM ALONE I must be wacky. I honor the do-not-call lists even without the enforcement of the government’s penalties. Why? Because those signing

  • Agencies

    The PG-13 Trap

    This summer, a talking Austin Powers doll intended for adult-oriented outlets such as Virgin Megastore mistakenly ended up in an Atlanta-area Toys Us.

  • Agencies

    Trimming Down

    As the oldest advertising agency in the world, J, Walter Thompson (JWT) knew well the hassles of a manual production cycle. For years, staffers mailed

  • Locking Down, Online

    Fraud. This one word can generate sheer terror in promotion managers. When it comes to sweepstakes, contests and games that rely on the Internet or telecommunications