Chief Marketer Staff
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List and Database News
America’s Nurses at Home This list of nearly 300,000 names includes nurses, nurse practitioners, vocational nurses, public health nurses, licensed professional
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Agencies
Toys ‘R’ Us Promo Celebrates Sesame Street’s 35th Anniversary
This month Toys ‘R’ Us is offering a purchase-with-purchase promotion featuring a Sesame Street jumbo Elmo plush toy by Fisher-Price. Plush Elmo helps
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Agencies
Simon Property Group and MCI Form Marketing Alliance
Simon Brand Ventures, the business-to-consumer arm of Simon Property Group, has entered into an integrated marketing alliance with MCI. MCI will incorporate
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Agencies
Panasonic Uses Sweeps to Promote Electronics
Panasonic is launching a sweepstakes to promote new electronics for the holiday season. The “Cool Ideas” sweeps begins this month and ends Jan. 30. Contestants
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News Briefs
DRAFT CHICAGO: and sister shop Lowe & Partners Worldwide have rebranded Lowe’s So Paolo, Brazil, office as Draft Brazil. That makes it the 29th office
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MMA Develops Code of Conduct for Wireless Marketing
As cell phones and other mobile devices gain ground as a popular and successful means for marketers to reach customers, the Mobile Marketing Association
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Hormel Resumes Ski Reports
Hormel Foods has begun its 14th season of Ski Watch radio reports. The Austin, MN-based food company sponsors daily radio updates on ski conditions in
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PepsiCo Restructures Again, Cuts 750 Jobs
PepsiCo, Inc. will reorganize its North American soft drink business in a cost-cutting move that will cut 750 jobs and close a Frito-Lay plant in Kentucky.
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Agencies
ABC, Media Buyer MindShare Collaborate on Programming
TV network ABC has formed an unusual partnership with WPP Group’s media-buying arm MindShare North America to collaborate on programming. The deal lets