Chief Marketer Staff
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MeritDirect Manages Ad Age Group E-mail Master File
Crain Communications has tapped MeritDirect to manage the new Ad Age Group Master File E-mail list, effective immediately. The file contains more than
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E-mail Delivery Rates Improve: Report
Overall e-mail delivery rates in the third quarter were 88.2%, a 1.7% improvement over the same period last year, according to a new report by DoubleClick
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Short Cuts
Datagence Inc., a consumer database company, hired Douglas Turetzky and Judd Bergenfeld as directors of list management. Turetzky will head up Datagence’s
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Millard Wins Keepsake and Patternworks
Millard Group Inc. has been chosen as list manager of Keepsake NeedleArts and Patternworks. Keepsake offers kits, notions, fiber collections and how-to-books
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November Sales No Turkey for Many Companies
Sales were up for many firms reporting November results this week. The Spiegel Group was a notable exception, showing declines in overall, catalog and
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Live From NCDM: Bloomingdale’s Drops a Dime on Its Best Customers
In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale’s drops a dime, the only booking
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President Bush Signs Fair Credit Act Into Law
President George W. Bush signed the Fair and Accurate Credit Transactions Act of 2003 into law yesterday. HR2622, sponsored by House Financial Institutions
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Live from NCDM: Capital One’s High-Tech ROI Curve
Are you investing in a new system, or pumping millions into an old one to stay ahead of the technology curve? Stop trying so hard. Instead, sit down and