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Chief Marketer Staff

  • American, Scholastic Promote Classroom Reading

    American Airlines and Scholastic will sponsor Scholastic Read For 2004, targeting 8 million consumers in schools and in the air. Scholastic has put kids’

  • Mail Stream: A Report on Incoming Direct Mail

    Kessler McGuiness & Associates, a design firm, has released a new mini-catalog called Ergostyle. The glossy self-mailer features 17 well-designed, ergonomically sound product offerings that are “easy to use, even with arthritis, back or knee pain.”

  • Acxiom Acquires Claritas Europe

    Acxiom Corp. has agreed to acquire Claritas Europe from VNU N.V. The purchase price was $40 million. The transaction is expected to close within 30 days.

  • Database Marketing Awards Presented

    Awards for excellence in database marketing were presented during the National Center for Database Marketing (NCDM) Winter 2003 Conference & Exhibition

  • Loose Cannon: Trade Talk from the Winter DM Meetings

    While the baseball community is gearing up for its annual winter meetings, the direct marketing community has already conducted its own. What follows

  • Financial Services Customers Like E-mail, But Have Worries

    Consumers like their banks and credit cards to send them e-mail, according to a new study by Bigfoot Interactive, an e-mail service bureau. In fact, customers

  • E-Retailers Upbeat About Holiday Season: Survey

    Seventy-one percent of online retailers are feeling optimistic about the holiday season, up 4 percent from two weeks ago, according to a new survey by

  • Latham Opens Hawaii Office

    Chicago-based direct marketing firm Latham | SRM has opened an office in Honolulu, HI. Linh DePledge has been named to head the operation. DePeldge was

  • Court Order Halts False Do Not Call Sign-Up Scheme

    A U.S. district court has permanently barred a California man from claiming he can register consumers on do-not-call lists for a fee. The Federal Trade

  • Short Cuts

    Shopping channel and Web retailer HSN broke its one-day sales record on Saturday, posting over $30 million in one day. The previous record, $16.9 million,