Chief Marketer Staff

• Holiday Shoppers Online in Droves

  Consumers spent $3.5 billion shopping online in November, up 55% from 2002, according a report from eSpending. Shoppers started early this year, with

• Gaden Named VP at Simon & Schuster

  Bill Gaden has been named VP-sales and subsidiary rights of the Simon & Schuster Children’s Publishing Division. The appointment takes effect Jan. 5.

• AOL to Sponsor Super Bowl Halftime Show in $7.5 Million Spend

  For the first time, America Online will sponsor the Super Bowl halftime show. The deal, which includes teasers and other promotional mentions of AOL,

• Live from PMA Law Conference: FTC to Focus on DNC Enforcement, Other Initiatives

  The Federal Trade Commission has set seven marketing-related priorities for 2004. Lee Peeler, deputy director of the FTC’s Bureau of Consumer Protection,

• List and Database News

  Farm Select This file provides more than 1 million names of large farmers and ranchers in the U.S. The source is direct response. Selections: Income,

• Sen. Lieberman Takes on Junk Food Marketers

  Connecticut Sen. Joseph Lieberman is promising to help parents raise healthy children by going after marketers who target young children with junk food.

• Sen. Lieberman Takes on Junk Food Marketers

  Connecticut Sen. Joseph Lieberman is promising to help parents raise healthy children by going after marketers who target young children with junk food.

• Live from PMA Law Conference: FTC to Focus on DNC Enforcement, Other Initiatives

  The Federal Trade Commission has set seven marketing-related priorities for 2004. Lee Peeler, deputy director of the FTC’s Bureau of Consumer Protection,

• AOL to Sponsor Super Bowl Halftime Show in $7.5 Million Spend

  For the first time, America Online will sponsor the Super Bowl halftime show. The deal, which includes teasers and other promotional mentions of AOL,

• Music Choice and Radio Disney Team-up for Concert Promotion

  Music Choice and Radio Disney have formed a joint promotional campaign with Virgin Records and Target to feature singer-songwriter Stacie Orrico. Orrico