Chief Marketer Staff

• Virginia Makes First Spam Arrests

  Virginia authorities yesterday their first arrests on Thursday under the state’s tough new anti-spam law. According to wire reports, Virginia Attorney

• Lillian Vernon to Write Newspaper Column

  Lillian Vernon will soon be able to add newspaper columnist to her long list of accomplishments. The catalog legend will write a national column for Scripps

• Live from PMA Law Conference: FTC to Focus on DNC Enforcement, Other Initiatives

  (Promo) The Federal Trade Commission has set seven marketing-related priorities for 2004. Lee Peeler, deputy director of the FTC’s Bureau of Consumer

• Profits Down at Elizabeth Arden

  Elizabeth Arden reported that third-quarter profits fell to $19.3 million, from $36.8 million one year ago. The results, before a non-cash charge, topped

• New Briefs

  TOYS ‘R’ US: is featuring Strawberry Shortcake branded shops in 582 stores for the holiday shopping season. Depending on size, stores will have 8-to-16

• InfoUSA Seeks Exemption to DNC Law

  InfoUSA is urging small business owners to write their Congressmen and Senators to seek exemption from the recently enacted federal Do Not Call Legislation.

• Short Cuts

  PointRoll, a rich media advertising developer, has named Roger Jehenson vice president of business development and Joy Wheeler becomes vice president

• Holiday Shoppers Online in Droves

  Consumers spent $3.5 billion shopping online in November, up 55% from 2002, according a report from eSpending. Shoppers started early this year, with

• DMA To Host Call in Briefing on New Spam Law

  The Direct Marketing Association’s Ethics & Consumer Affairs Department will host a call-in briefing on the new federal anti-spam law on Monday, Dec.

• Live from PMA Law Conference: FTC to Focus on DNC Enforcement, Other Initiatives

  The Federal Trade Commission has set seven marketing-related priorities for 2004. Lee Peeler, deputy director of the FTC’s Bureau of Consumer Protection,