Music Choice and Radio Disney have formed a joint promotional campaign with Virgin Records and Target to feature singer-songwriter Stacie Orrico. Orrico will perform at a Music Choice and Radio Disney concert event this month.
Orrico will appear in cross channel (Radio Disney, TV and online) tune-in spots. Target stores will also feature merchandise
giveaways.
In support of the concert event, Radio Disney kicks-off the “Stacie Orrico: In the House” Sweepstakes, an on-air sweeps with a grand prize of a home theater system signed by the singer. Kids 14 and under can qualify to win via two points of entry: on-air at Radio Disney and online at www.radiodisney.com.
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