Chief Marketer Staff

• Unilever Cuts Jobs, Sells Part of Home/Personal Care Business

  Unilever plans to cut 175 jobs and sell off four products in a move to improve organization and increase investment in its home and personal care business.

• Agencies

  The History Channel Forms Partnership with the NBA

  The History Channel signed a multi-year deal on Dec. 10 sponsoring the National Basketball Association Hardwood Classics program. The NBA is the first

• President Expected to Sign Can Spam Tuesday

  Lawmakers expect the Can Spam Act to be signed into law by President Bush early Tuesday, Jennifer O

• Southridge Capital to Launch New Petals Brand, Catalog

  Petals Inc. will publish a new catalog in January. The Tarrytown, NY-based marketer had filed for Chapter 11 bankruptcy protection in May, and Chapter

• Commission Votes to Approve NYC Snapple Deal

  A review commission voted last week to approve a controversial five-year deal worth $166 million giving Snapple exclusivity as New York City’s beverage

• Reebok and Pharrell Sign Footwear and Apparel Licencing Deal

  Musician Pharrell Williams and Reebok, Canton, MA, announced a long-term licensing partnership on Dec. 11 that includes a collection of men’s and women’s

• Congress Mulls Monthly Do Not Call Updates

  Congress may require telemarketers to update their Do Not Call files monthly, rather than quarterly, to keep pace with the national Do Not Call Registry.

• Unilever Cuts Jobs, Sells Part of Home/Personal Care Business

  Unilever plans to cut 175 jobs and sell off four products in a move to improve organization and increase investment in its home and personal care business.

• Smooth Returns Key to Customer Loyalty: Survey

  A clearly articulated return policy can make the difference between whether a new customer uses a direct response channel, or an existing customer returns

• Papa John’s Pizza Announces New Head of Marketing

  Louisville, KY-based Papa John’s International announced the hiring of 30-year marketing and advertising veteran Gary L. Langstaff as its CMO. Reporting