Louisville, KY-based Papa John’s International announced the hiring of 30-year marketing and advertising veteran Gary L. Langstaff as its CMO. Reporting to John Schnatter, founder and CEO, Langstaff will oversee Papa John’s creative and brand marketing, field marketing and marketing strategic planning and analysis.
For the past 13 years, Langstaff has consulted with companies, principally in the telecommunications, cable and biotechnology industries in the areas of corporate strategy and marketing.
From 1989 to 1991, Langstaff served as executive VP-marketing and brand strategy for the Burger King Corp. While at Burger King, Langstaff helped reposition the chain, reversing a five-year negative sales trend. He also directed the reorganization of the chain’s international marketing structure to achieve brand consistency in all international markets. Prior to joining Burger King, Langstaff was executive VP-marketing at Hardee’s Food Systems from 1985 to 1988, where he helped launch pre-packaged salads and soft serve ice cream.
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