Southridge Capital to Launch New Petals Brand, Catalog

Petals Inc. will publish a new catalog in January. The Tarrytown, NY-based marketer had filed for Chapter 11 bankruptcy protection in May, and Chapter 7 liquidation in November. It was acquired by Southridge Capital Management LLC, a private investment firm earlier this month.

The new catalog will offer a variety of botanical products. Specific details regarding the new catalog were not available at deadline.

“We plan to expand Petals’ product offering and increase sales by developing a creative marketing approach that emphasizes lifestyle enhancement and outstanding design,