Author

Chief Marketer Staff

  • Letters to the Editor

    [Re: “Loose Cannon: Postal Workers Are As Mad As Hell And Are Not Going to Take It Anymore,” Direct Newsline, Dec. 15, 2003, and “Letters to the Editor,”

  • FTC Wins Order Against Domain-Name Services Firm

    A Canadian company will pay redress and alter its marketing practices to settle a Federal Trade Commission complaint that it misled consumers. Domain

  • Online Spending Hits $3 Billion in December’s Second Week

    Online shoppers spent $2.95 billion during the second week of December, a 48% increase from last year’s level. The week’s spending brought total online

  • DaimlerChrysler Corp. Cancels Sponsorship of Lingerie Bowl

    Under pressure from its dealers and clientele, DaimlerChrysler Corp. last week cancelled its sponsorship of the Lingerie Bowl, a controversial television

  • Wal-Mart Enters the World of Music Downloads

    Wal-Mart stores announced last week that it will begin testing digital music downloads on its Web site, www.walmart.com, selling songs for 88 cents each.

  • List and Database News

    Fingerhut Enhanced Master File The 1.6 million consumes on this file have made a purchase from Fingerhut within the last 12 months. The file, which is

  • Warner Bros. Touts Torque

    Warner Bros. goes online and on the street to promote Torque, its upcoming motorcycle action movie starring Ice Cube. UGO Networks offers a version of

  • Procter & Gamble Ties 20 Brands to Survivor

    Procter & Gamble Co. will tie 20 of its brands to CBS’ Survivor in 2004, with product placement and content integration as well as ads. P&G’s media-buying

  • Note to Our Readers

    Direct Newsline will not be published on Thursday, Dec. 25 or Friday, Dec. 26. The next edition of Direct Newsline will appear on Monday, Dec. 29. The

  • Note to Our Readers

    Direct Newsline will not be published on Thursday, Dec. 25 or Friday, Dec. 26. The next edition of Direct Newsline will appear on Monday, Dec. 29. The