Warner Bros. goes online and on the street to promote Torque, its upcoming motorcycle action movie starring Ice Cube.
UGO Networks offers a version of Maximum Torque, a 3-D motorcycle race game promoting the movie, to be downloaded or played online at www.ugo.com.
Meanwhile, street teams will give away 750,000 download cards to consumers waiting in line at movie theatres to see The Lord of the Rings: The Return of the King. The cards prompt consumers to visit a Web site where they can enter the ID code from the card, which will authorize them to enter a sweeps and to download animatics, previsualization artwork and two music tracks.
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