Under pressure from its dealers and clientele, DaimlerChrysler Corp. last week cancelled its sponsorship of the Lingerie Bowl, a controversial television show involving scantily-clad women.
In a statement formally announcing the withdrawal of Dodge’s sponsorship, George Murphy, Chrysler’s senior VP-global marketing, dismissed it as a “distraction” that had taken the spotlight off the company’s cars and trucks. The decision came after several complaints from Dodge dealers, female buyers and women who work for Chrysler.
The Lingerie Bowl was initially conceived of as a game of contact football between women that would air on pay-per-view television during halftime of Super Bowl XXXVIII.
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