Online shoppers spent $2.95 billion during the second week of December, a 48% increase from last year’s level. The week’s spending brought total online expenditures, excluding travel, to $13 billion for the period starting Nov.1 and ending Dec. 12, according to the eSpending report.
In fact, consumers reported spending 21% of their holiday budgets online, compared with 16 in 2002. Catalog spending held steady, clocking in at just under 7% during both years.
During the six-week period ending Dec. 12, consumers spent $2.5 billion on apparel, up 35% from last year. They also purchased $1.6 billion in toys and video games, up 27%; $1.4 billion in consumer electronics, up 12%; $1.2 billion in videos and DVDs, 89% higher than last year; and just over $1 billion in books, 33% more than in 2002.
The eSpending report was compiled by Goldman Sachs, Harris Interactive and Nielsen/Net Ratings.
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