Chief Marketer Staff
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Shapiro Named a VP at Independent Film Channel
The Independent Film Channel has named Evan Shapiro senior VP-network marketing. The appointment takes effect Feb. 1. Evan Shapiro He replaces Caroline
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Sportsman’s Guide Expects to Post Gains
The Sportsman’s Guide Inc. expects to report earnings of 72 cents per share for the fourth quarter, up from 53 cents per share last year. The outdoor
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Frankel and iLeo in Possible Merger Talks
Speculation flared up again this week about a possible merger between Frankel and Leo Burnett USA’s iLeo division. The Chicago Sun-Times reported Tuesday
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Euro RSCG Wins $7.5 Million Switzerland Cheese Account
Switzerland Cheese has awarded its marketing account to Euro RSCG Worldwide. Billings are estimated at $7.5 million. The first campaignexpected to launch
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Millard Wins Black Belt and Log Home
Millard Group, Inc. has been chosen as list manager for Black Belt magazine and Log Home Design Ideas magazine. Active subscribers to Black Belt are men
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Agencies
Heineken and RealNetworks to Offer Music Downloads
Heineken USA and RealNetworks have joined forces to give away millions of songs this summer. Kicking-off Memorial Day weekend, every specially marked
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Georgia-Pacific Bath Tissue Makeover/Brawny Man Contest
Georgia-Pacific Corp. rolled out Wednesday its latest version of its 102-year old flagship Quilted Northern bath tissue at a celebration in Times Square.
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Frankel and iLeo in Possible Merger Talks
Speculation flared up again this week about a possible merger between Frankel and Leo Burnett USA’s iLeo division. The Chicago Sun-Times reported Tuesday
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HealthPlus Chooses AdSouth for DM Campaign
HealthPlus Benefits LLC has tapped AdSouth Partners, Inc. to manage its $9.6 million direct marketing campaign. AdSouth will be responsible for preparing
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Sportsman’s Guide Expects to Post Gains
The Sportsman’s Guide Inc. expects to report earnings of 72 cents per share for the fourth quarter, up from 53 cents per share last year. The outdoor