Chief Marketer Staff
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FTC Creates Hotline to Assist Victims of Alleged Web Cramming
FTC Creates Hotline to Assist Victims of Alleged Web Cramming The Federal Trade Commission has created a hotline for consumers who believe they were victims
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Georgia-Pacific Bath Tissue Makeover/Brawny Man Contest
Georgia-Pacific Corp. rolled out Wednesday its latest version of its 102-year old flagship Quilted Northern bath tissue at a celebration in Times Square.
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Short Cuts
ALC of New York has appointed Petra Kubalova as account representative in its list management division. She most recently worked in American List Counsel’s
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Millard Wins Black Belt and Log Home
Millard Group, Inc. has been chosen as list manager for Black Belt magazine and Log Home Design Ideas magazine. Active subscribers to Black Belt are men
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Shapiro Named a VP at Independent Film Channel
The Independent Film Channel has named Evan Shapiro senior VP-network marketing. The appointment takes effect Feb. 1. Evan Shapiro He replaces Caroline
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News Briefs
DIGITAL CONNEXXIONS CORP.: Ontario, Canada, has acquired iPromotions, Inc., a provider of online advertising and data acquisition products. Founded in
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Frankel and iLeo in Possible Merger Talks
Speculation flared up again this week about a possible merger between Frankel and Leo Burnett USA’s iLeo division. The Chicago Sun-Times reported Tuesday
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Euro RSCG Wins $7.5 Million Switzerland Cheese Account
Switzerland Cheese has awarded its marketing account to Euro RSCG Worldwide. Billings are estimated at $7.5 million. The first campaignexpected to launch
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Agencies
Heineken and RealNetworks to Offer Music Downloads
Heineken USA and RealNetworks have joined forces to give away millions of songs this summer. Kicking-off Memorial Day weekend, every specially marked
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Georgia-Pacific Bath Tissue Makeover/Brawny Man Contest
Georgia-Pacific Corp. rolled out Wednesday its latest version of its 102-year old flagship Quilted Northern bath tissue at a celebration in Times Square.