Chief Marketer Staff

• Frito-Lay Readies Low-Carb Doritos, Tostitos

  Frito-Lay will launch low-carb Doritos and Tostitos this spring. Doritos Edge and Tostitos Edge will be made with soy protein and fiber and should boost

• McKesson Buys Moore Medical for $40 Million

  McKesson Corp., a healthcare services company, has finalized plans to acquire Moore Medical Corp. for $40 million, according to a McKesson statement.

• Chili’s Offers Low-Carb and Low-Fat Menu Options

  Jumping on the healthy lifestyle bandwagon, Chili’s Grill & Bar is introducing a new menu supplement accommodating both low-carbohydrate and low-fat diets.

• Draft Chicago Wins American Century Investments Account

  Draft Chicago has been named to create and implement direct marketing programs for American Century Investments. Financial terms were not released. Draft

• Formal Investigation Opened in Coca-Cola Tampering Case

  The Securities and Exchange Commission formally opened its investigation last Wednesday of Coca-Cola over allegations raised by a former employee that

• Judge Denies Gillette’s Motion to Halt Sale of Quattro Razor

  A federal judge last week denied The Gillette Co.’s request to block Schick-Wilkinson Sword from selling its new Quattro razor. Judge Patti Saris of the

• Loose Cannon: Hey! Flyers! Finger Taliban and Win Prizes!

  To: The Customers of Fli-Rite Airlines Fr: Mortimer Snerd, CEO and chairman Re: Government Flyer Database Program As many of you are aware, the government

• InfoUSA Posts Income Gain in Quarter

  InfoUSA reported net income of $4.9 million for the quarter ended Dec. 31, up from net income of $4.5 million last year. The business information provider

• Nextel Eyes DM for NASCAR Campaign

  Nextel Communications Inc. was working on plans at deadline for direct mail and online advertising to support its new NASCAR Nextel Cup Series TV ads.

• MEI Acquires Thinque Systems Corp.

  MEI, a sales force automation systems developer, has acquired Thinque Systems Corp, a provider of mobile sales-force automation tools. “I am very pleased