Chief Marketer Staff

• Gillette Contestants to Appear in Print Ads

  The Gillette Co. has launched a contest seeking photos of men putting on their best game face that will appear in advertisements for its razors. Men can

• PhotoWorks Reduces Net Loss

  PhotoWorks Inc. reported a net loss of $467,000 for its first quarter, an improvement over a net loss of $1.1 million last year. The direct marketing

• Zipatoni Opens Philadelphia Office

  Promotion agency Zipatoni has hired Cynthia Slaby as managing director of the Philadelphia office, opened to service a new Pennsylvania-based account.

• Publicis Combines Frankel, Ileo and Semaphore

  Publicis Groupe has created a new marketing services organization, Arc North America, which will encompass three of the company’s agencies — Frankel,

• Sara Lee Dumps Jimmy Dean as Sausage Spokesperson

  Sara Lee has dumped country crooner Jimmy Dean as the spokesman for the sausage company he founded more than 30 years ago. The 75-year-old Dean told The

• Short Cuts

  The Electronic Retailing Association will host its 2004 Spring Conference and Exposition from Feb. 1 to 3 at the Ritz Carlton in Key Biscayne, FL. Quebecor

• JCPenney to Close Texas Call Center

  The J. C. Penney Company Inc. will close its Austin, TX catalog call center in the second quarter as part of an effort to reduce expenses in excess of

• Correction

  The price for the last-12-months Preferred Living Catalog From Sporty’s was misstated . The correct price is $127.50/M.

• Unions Picket Nationally to Support Grocery Workers

  Supermarket picket lines are spreading beyond southern California, where United Commercial & Food Workers (UCFW) are 103 days into a strike to keep healthcare

• DR Insurer Meloche to Buy Liberty Canadian Operations

  Meloche Monnex, a Canadian direct response insurance company, will acquire Liberty Mutual Group’s Canadian automobile and homeowner insurance operations.Terms