Chief Marketer Staff

• Agencies

  Nickelodeon Characters Featured in Burger King Promo

  As part of a long-term partnership with Nickelodeon, Burger King restaurants nationwide will feature characters from the popular cartoon series The Fairly

• Agencies

  Olay Books Spa for Sweeps

  Procter & Gamble is midway through an online sweepstakes for Olay that awards a two-night trip to the Miraval Resort and Spa in Tucson, AZ. The sweeps

• Norm Marshall Names Zamoiski President

  Entertainment marketing shop Norm Marshall & Associates has hired veteran John Zamoiski and opened a New York City office. John Zamoiski Los Angeles-based

• Radiate Forms Entertainment Arm, Taps Walton

  Omnicom Group has expanded its event-marketing division, The Radiate Group, by forming an entertainment-marketing arm. Aaron Walton Omnicom folded Aaron

• Hershey to Debut Nutrition Bars

  Hershey Foods Corp. plans to introduce a line of nutrition bars in a deal with Dr. Barry Sears. The products will be introduced during the third quarter

• Nickelodeon Characters Featured in Burger King Promo

  As part of a long-term partnership with Nickelodeon, Burger King restaurants nationwide will feature characters from the popular cartoon series The Fairly

• Jeff Stratton Promoted to Executive VP McDonald’s U.S.A.

  McDonald’s has promoted Jeff Stratton to executive VP-chief restaurant officer, McDonald’s U.S.A. The appointment took effect this week. Most recently,

• Hershey to Debut Nutrition Bars

  Hershey Foods Corp. plans to introduce a line of nutrition bars in a deal with Dr. Barry Sears. The products will be introduced during the third quarter

• Murphy’s Last Call for Limericks

  Murphy’s Irish Stout brings new-world technology to old-school poetry with a text-message limerick contest. The St. Patrick’s Day campaign invites consumers

• List and Database News

  Movin’ & Spendin’ Asian New Movers Country Marketing Ltd. is the new manager of this file of 93,000 Asians who have recently moved. A credit card database