Omnicom Group has expanded its event-marketing division, The Radiate Group, by forming an entertainment-marketing arm.
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| Aaron Walton |
Omnicom folded Aaron Walton Entertainment into Boca Raton, FL-based Radiate and named Aaron Walton as president of the entertainment division. Walton also remains president of Aaron Walton Entertainment. He reports to Radiate president Steve Groth.
Radiate is a network of Omnicom's independently branded marketing agencies, including GMR Marketing. Aaron Walton Entertainment has been part of Omnicom's Diversified Agencies Services (DAS) division since Omnicom bought the Los Angeles-based shop in 2002. Radiate shops handle an average 1,000 marketing events per week.
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