Chief Marketer Staff

• Mailers Urge House Panel to Reform USPS

  Mailers urged Congress yesterday to adopt recommendations of the President’s Commission on the U.S. Postal Service. In testimony before the House Special

• FTC Charges Payment Processors

  The Federal Trade Commission has charged First American Payment Processing, Inc., CET Corp., and Check Processing Center LLC, and their principals with

• Response Media Wins eDiets Postal File

  Online diet site eDiets.com awarded its postal files to Atlanta list firm Response Media Products Inc., effective Feb. 4. The list includes a half-million-name

• List and Database News

  OSHA Mal Dunn Associates is offering three new lists from OSHA. The lists include child passenger safety technicians (17,960 names); Substance Abuse treatment

• Live From The DMA Financial Services Council Annual Conference: Targeting Hispanics? Use the Lingua Franca

  The Hispanic market has traditionally been underserved by financial products, but an aggressive program by Allstate Insurance is working to change that.

• InfoUSA Ad Campaign Requests Reconsideration of Do-Not-Call Legislation

  InfoUSA is spending $20,000 on a print ad, direct mail, fax and e-mail campaign aimed at loosening

• Agencies

  Man Pleads Guilty to Online Film Pirating

  A Minnesota man pleaded guilty in federal court to selling pirated movies on the Internet, the Associated Press reported. This is the first federal prosecution

• Live From The DMA Financial Services Council Annual Conference: Bankers Life Moves from Database Dictatorship to Democracy

  Daniel Veto, chief marketing officer and strategy officer at Bankers Life and Casualty, said it best in his opening remarks:

• Tiny Percentage of Spammers Obeying Can Spam

  A new study of spam shows that only an average of 3% of unsolicited commercial e-mail complied with the new federal anti-spam act, over the last month.

• Wunderman to Address DMEF Event

  Lester Wunderman will present the keynote address at the fifth annual intensive workshop at the John D. Yeck Center for Advanced Studies in Direct and