Chief Marketer Staff

• Agencies

  Live from the DMA Nonprofit Conference: How Dean Did It

  Howard Dean may have missed his shot at the White House. But his campaign will be studied by fundraisers for a long time to come. For one thing, the campaign

• Live From the DMA Nonprofit Conference: Reaching Out to Catholics

  When Kevin Whorton took over as director of DR fundraising for Catholic Relief Services (CRS) two years ago, he had a strange idea: Why not run the operation,

• Live from the DMA Nonprofit Conference: What’s Wrong With Fundraising

  Lee Silverman rattled fundraisers last May when he predicted that the nonprofit sector could capture an extra $100 billion a year in increased social

• Doner USA Wins Caples Best In Show

  Doner USA received the Caples Awards Sackheim Best in Show honor last night at a ceremony at the Roosevelt Hotel in New York. The agency won the awards

• O’Currance Names Baird COO

  O’Currance Teleservices, Salt Lake City, UT, has hired Paul Baird, 52, as its chief operating officer. Prior to joining O’Currance, Baird was executive

• List and Database News

  Coffee Buyers Gourmet coffee and coffee products are purchased by the 278,290 individuals on this direct mail sold file. Selections: Gender, credit card

• Lugz and Hip-Hop Star Bryan Williams Launch New Shoe

  Footwear company Lugz has partnered up with hip-hop mogul Bryan “Baby” Williams to create a signature athletic shoe after his nickname Birdman. The deal

• Almay Names Elaine Irwin-Mellencamp as Spokesperson

  Almay, Inc. has signed Elaine Irwin-Mellencamp as spokesperson. She will appear in a global multi-media campaign to include television, print, in-store

• Game Show Network Retools Get Schooled

  Game Show Network reprises its Get Schooled Games Tour March through May, with Bank of America Student Banking returning as sponsor. The tour hits 10

• MARS Sets Up Temporary Offices After Fire

  MARS Advertising Co. is operating from rented office space following an electrical fire last week that demolished its Michigan headquarters. The staff