Doner USA received the Caples Awards Sackheim Best in Show honor last night at a ceremony at the Roosevelt Hotel in New York.
The agency won the awards for its “Umbrella” TV spot for client L.A. Cable. The winning team included creative directors John DeCerchio and Randy Belcher, copywriter Randy Belcher, art director Ken Spera, and production manager Jill Ray-Prost.
Seventy-four percent of all award-winning entries for this year’s Caples came from outside the U.S.; 67% of all honors (winners and finalists) went to entries from outside the U.S. Countries with the most awards were: the United States (27), United Kingdom (26), Australia (11), New Zealand (11), and Spain (10).
Arthur Parshotam, executive creative director of Draft London, received the Irving Wunderman Award. The honor is presented to an individual who, for a decade or more, has combined the highest levels of talent, imagination, curiosity and human insight into a unique body of creative work.
Richard Rosen, president and CEO of AlloyRed, a Portland, Ore.-based integrated advertising and marketing firm, was this year’s winner of the Andi Emerson Award. The award, named for the founder of the Caples Awards, is given to an individual who has contributed outstanding service to the creative community in direct marketing.
The Courageous Client award went to Pepsi-Cola of Canada for its “Diet Pepsi Home Taste Challenge” effort via Proximity Canada. The winning team included: creative director Michael J. McGovern, copywriter Stuart Silverman, art director Curtis Wolowich, and production manager Deborah Flippance.
The Caples Awards were founded in 1978 in honor of the legendary direct response pioneer and author John Caples (1900-1990). First place honors in this year’s Caples went to:
* Direct Mail Standard Under $400M – Consumer
Network
