Game Show Network Retools Get Schooled

Posted on by Chief Marketer Staff

Game Show Network reprises its Get Schooled Games Tour March through May, with Bank of America Student Banking returning as sponsor.

The tour hits 10 malls and three college campuses in 10 cities with a video-game lounge and a live, on-stage game show. Contestants vie for a $10,000 Bank of America 529 education account (one prize per market).

Game Show Network
tours malls, campuses.

This year there’s a new twist: The top three scorers nationally will fly to Los Angeles to compete on-air for an additional $10,000. That final competition airs on the cable network on June 19. Los Angeles-based Game Show Network added the on-air overlay to increase sponsorship revenue.

Joe Millionaire star Evan Marriott appears at stops to sign autographs and tout his stint as host of Game Show Network’s new show Fake-a-Date. Competitions are emceed by Game Show Network on-air hosts Todd Newton (Whammy), Graham Elwood (Cram) and Kurt Long (Games Across America). At each event, 90 contestants are chosen randomly from among registered teens to answer trivia questions about politics, science, current events and pop culture. Tour attendees can have photos taken with GSN hosts and compete for prizes tied to new GSN shows.

Game Show Network uses the tour to showcase its new logo and positioning as GSN, The Network for Games. Other sponsors are Orbitz (travel), Yahoo Games (online ad support), Sony Electronics (electronics used on tour) and Universal Vivendi Games (videogame lounges). Boys & Girls Club will send mass e-mails in each market inviting their members to participate in the events and activities.

Promotions Group West, Los Angeles, handles the tour. The fledgling shop was started by alums of GMR Marketing and handled the first Get Schooled tour in 2003, which earned an estimated $9 million worth of visibility for Bank of America and other sponsors.

Game Show Network Retools Get Schooled

Posted on by Chief Marketer Staff

Game Show Network reprises its Get Schooled Games Tour March through May, with Bank of America Student Banking returning as sponsor.

The tour hits 10 malls and three college campuses in 10 cities with a video-game lounge and a live, on-stage game show. Contestants vie for a $10,000 Bank of America 529 education account (one prize per market).

Game Show Network
tours malls, campuses.

This year there’s a new twist: The top three scorers nationally will fly to Los Angeles to compete on-air for an additional $10,000. That final competition airs on the cable network on June 19. Los Angeles-based Game Show Network added the on-air overlay to increase sponsorship revenue.

Joe Millionaire star Evan Marriott appears at stops to sign autographs and tout his stint as host of Game Show Network’s new show Fake-a-Date. Competitions are emceed by Game Show Network on-air hosts Todd Newton (Whammy), Graham Elwood (Cram) and Kurt Long (Games Across America). At each event, 90 contestants are chosen randomly from among registered teens to answer trivia questions about politics, science, current events and pop culture. Tour attendees can have photos taken with GSN hosts and compete for prizes tied to new GSN shows.

Game Show Network uses the tour to showcase its new logo and positioning as GSN, The Network for Games. Other sponsors are Orbitz (travel), Yahoo Games (online ad support), Sony Electronics (electronics used on tour) and Universal Vivendi Games (videogame lounges). Boys & Girls Club will send mass e-mails in each market inviting their members to participate in the events and activities.

Promotions Group West, Los Angeles, handles the tour. The fledgling shop was started by alums of GMR Marketing and handled the first Get Schooled tour in 2003, which earned an estimated $9 million worth of visibility for Bank of America and other sponsors.

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