Chief Marketer Staff

• Women First HealthCare Explores Financial Options

  Women First HealthCare Inc., a pharmaceutical firm for women aged 40-50, is exploring options to stave off a possible bankruptcy protection filing. The

• Buell Named CEO of Catalina

  Packaged goods veteran L. Dick Buell has been named CEO of Catalina Marketing, effective immediately. He succeeds Michael O

• Agencies

  Live From the Gartner CRM Summit: Auto Group Tunes Up Its Engine

  Talk about silos. Only a few years ago, California State Automobile Association had separate departments and IT systems for every service it offered —membership,

• Live From IEG: Forecaster Sketches Future for Marketers

  Technology, demographic shifts, naturalism and a sea change in branding will shape marketing over the next 25 years. Futurist Andrew Zolli outlined four

• Live from the Gartner CRM Summit: Blue Cross of Rhode Island Makes Upfront Investment

  Blue Cross Blue Shield of Rhode Island has achieved a negative ROI of 45% with a new CRM system. And it is pleased with the results. Huh? Yes, it’s true:

• Baskin-Robbins and Rita’s Offer Free Scoops

  Gearing up for spring, Baskin-Robbins and Rita’s Ices are giving away free scoops of ice cream and Italian ices. Baskin-Robbins will offer free scoops

• Toys ‘R’ Us Hosts FunDay for Families

  Toys ‘R’ Us last week launched a weekly program that centers on in-store activities for parents and kids to do together The program, called Geoffrey’s

• Live From IEG: Forecaster Sketches Future for Marketers

  Technology, demographic shifts, naturalism and a sea change in branding will shape marketing over the next 25 years. Futurist Andrew Zolli outlined four

• Letters to the Editor

  : I am so happy to not receive telephone calls at home from

• Britney Spears in Cosmetics Deal with Elizabeth Arden

  Pop icon Britney Spears has signed a deal with Elizabeth Arden, Inc. to develop and market her own line of perfumes, skincare and cosmetics. The first