Chief Marketer Staff

• FTC Wins Two Victories Against Dietary Supplement DMers

  The Federal Trade Commission has won settlements in two cases against marketers of dietary supplements. In one case filed by the FTC and the Food and

• Time Warner May Sell or Spin Off AOL: Reports

  Time Warner is mulling selling or spinning off its America Online division, according to the New York Post. Time Warner’s bankers at Goldman Sachs are

• Agencies

  Live From the Gartner CRM Summit: Auto Group Tunes Up Its Engine

  Talk about silos. Only a few years ago, California State Automobile Association had separate departments and IT systems for every service it offered —membership,

• List and Database News

  PC Connection IT Professional Catalog Blow-In Program PC Connection mails out 7.2 million catalogs every year. The company limits blow-in opportunities

• Live From IEG: Forecaster Sketches Future for Marketers

  Technology, demographic shifts, naturalism and a sea change in branding will shape marketing over the next 25 years. Futurist Andrew Zolli outlined four

• Letters to the Editor

  : I am so happy to not receive telephone calls at home from

• Mail Stream: A Report on Incoming Direct Mail

  Ireland-based cataloger, Shannon, is promoting two of the season’s biggest holidays in its two recent catalog mailings: St. Patrick’s Day and Easter.

• Britney Spears in Cosmetics Deal with Elizabeth Arden

  Pop icon Britney Spears has signed a deal with Elizabeth Arden, Inc. to develop and market her own line of perfumes, skincare and cosmetics. The first

• USPS to Reopen Anthrax-Tainted Center Next Year

  Early next year, the U.S. Postal Service expects reopen its distribution center in Hamilton, NJ that was closed down in Oct. 2001 due to anthrax contamination,

• Toys ‘R’ Us Hosts FunDay for Families

  Toys ‘R’ Us last week launched a weekly program that centers on in-store activities for parents and kids to do together. The program, called Geoffrey’s