Chief Marketer Staff

• Universal Restructures International Marketing Team

  Universal Pictures has restructured its International Theatrical Marketing and Distribution management in order to better coordinate the efforts of its

• Chivas Sponsors Playboy Anniversary Events

  Chivas Regal is sponsoring a 50-city tour in celebration of Playboy’s 50th Anniversary. Chivas Regal sponsors Playboy’s big bash An interactive sweepstakes

• Annika Sorenstam Signs With Upper Deck

  Professional golfer Annika Sorenstam yesterday became the first female athlete to sign a licensing deal with sports memorabilia conglomerate The Upper

• Gillette to Buy Rembrandt Tooth Whitener

  The Gillette Co. has said that it will buy the Rembrandt tooth-whitener line from Den-Mat Corp. The transaction is expected to close in the second quarter.

• Coca-Cola Yanks Dasani From British Shelves

  Coca-Cola has pulled its Dasani bottled water off grocery store shelves in the U.K. and has postponed the launch of the water in Europe in the wake of

• Digital

  Live from NEMOA: The “Crumb” Theory of Search

  Search marketing can be a “crumby” business. But that’s a positive, not a negative, according to consultant Alan Rimm-Kaufman, president

• Short Cuts

  United Marketing Solutions, Inc. a local direct mail franchising company, has signed new franchisees in Central Lake County, Illinois, a suburb of Chicago,

• Internet Broadcasting Lucrative, Says Study

  With an estimated monthly audience of 51 million people, Internet Broadcasting reaches an affluent audience, with 50% living in households with an annual

• FTC Sues QVC Over Weight-Loss Product Claims

  QVC Home Shopping Channel has been slapped with a federal lawsuit accusing it of making false claims for its weight-loss products. The action, filed by

• Swedish Data Firm Buys Six Companies

  Bonnier, parent company of Swedish data marketing company Prospect Swetenhams, has bought six European businesses of D&B, Europe’s largest data firm,