Chief Marketer Staff

• Agencies

  Wake-up Call

  As the ISPs filed their suits under Can Spam, Ken Hirschman, vice president and general counsel at e-mail marketing firm Digital Impact Inc. in San Mateo,

• Agency Scramble Slows

  Things are looking up at last. Promotion agency revenues rose 17.9% in 2003 to an estimated $3.77 billion. Revenues should rise another 26.4% in 2004

• Meridian Wins $10.5 Million Verdict Against Carlson

  Relationship management company Meridian Enterprises, Inc. has been awarded a $10.5 million judgement against Carlson Marketing Group, Inc. for patent

• It’s Show Time

  While TiVo may have spooked the advertising industry with its ad-skipping capabilities, it has opened a new door for promotion. TiVo’s Showcase component

• Fingerhut Secures $63 Million for Growth

  (Catalog Age) The St. Cloud Times reports that reborn general merchandise cataloger Fingerhut has scored $63 million of equity from two venture capital

• Agencies

  SEM Growth Leads to Trademark Issues

  The growth of search engine marketing has uncovered a new breed of trademark cases, according to a panel of lawyers speaking at Jupitermedia’s Search

• Seinfeld and Superman Join Forces for American Express

  In an attempt to catch the attention of the Web-savvy consumer, Jerry Seinfeld and Superman are both featured in an American Express “Webisode” that chronicles

• Agencies

  Know Your Competition

  Looking for a way to elbow ahead of your competition online? One way to do that is to learn everything you can about their search behavior, said Allan

• Agencies

  Ready for Its Closeup

  Whether it’s a determined clownfish, a web-slinging boy wonder or a style-setting rap artist, the right match between an entertainment property and a

• Art of Giving

  The momentum in the 2003 U.S. economy spurred more generous gift-giving in corporate America, as companies pumped up spending to recognize employees for