Chief Marketer Staff

• Agencies

  News briefs/directmag.com

  3/15 Targeted communications firm CATALINA MARKETING CORP. plans to sell its card and data-entry services business to Capture Resource Inc., a provider

• Agencies

  Postal Transformation, Italian Style

  In the late 1990s, the Italian post office found itself in a situation that many of its European counterparts knew all too well: The Internet and private

• American Girl to Close Call Center

  (Catalog Age) The American Girl catalog division of toy giant Mattel will shut its Eau Claire, WI, call center on June 18, according to the Wisconsin

• Translating Sales

  ACCORDING TO 2000 CENSUS DATA, there are 12.3 million Hispanic-Americans under the age of 17 the largest youth group of any ethnicity in the U.S. After

• Agencies

  Big ISPs File Suits Under Can Spam

  The four biggest Internet service providers America Online, Earthlink, Microsoft and Yahoo! have filed the first major industry lawsuits under the new

• Target Practice

  WITH SPAM AT AN ALL-TIME HIGH about 1.3 billion e-mails a day, 62% of the estimated 2.1 billion e-mails sent each day in the U.S. what are the chances

• Agencies

  Hilton Announces a Sweeps, Sort of

  The Age of Involvement in advertising has arrived yet many advertisers are still groping their way into it. Advertisers with no previous experience in

• Short Cuts

  Lilliane LeBel was promoted to vice president, marketing services, for Peterborough, NH-based Millard Group. She joined the company in 1997 as sales manager

• Fingerhut Secures $63 Million for Growth

  (Catalog Age) The St. Cloud Times reports that reborn general merchandise cataloger Fingerhut has scored $63 million of equity from two venture capital

• Licensing Lethargy

  A variety of factors led to a third straight flat year in licensing rights fees for 2003, as segment revenues rose only 2% to $6.1 billion, after posting