Author

Chief Marketer Staff

  • Showtime Drops Millions to Push Queer as Folk

    Touting the fourth season of Queer as Folk, Showtime has mounted a multi-million dollar integrated marketing, advertising and publicity campaign. The

  • Target Practice

    WITH SPAM AT AN ALL-TIME HIGH about 1.3 billion e-mails a day, 62% of the estimated 2.1 billion e-mails sent each day in the U.S. what are the chances

  • Agencies

    Giving and Taking Away in Washington

    It wasn’t very long ago when mailers were lauding the Bush administration for its willingness to rectify a long-standing actuarial problem that caused

  • Agencies

    Heartfelt Marketing

    The pool of valuable prospects available to Memorial Hermann Healthcare System had shrunk as the number of uninsured residents in its Houston footprint

  • Agencies

    Beanie Madness

    I was on my way to London at the Cincinnati Airport on April 16, 1997, when I first witnessed Beanie Madness. With a long flight ahead, I’d decided to

  • List and Database News

    Art Lovers @ E-mail Addresses These 845,000 Web registrants have opted-in to receive information on offers relating to art. Selections: Age, gender, geography,

  • Oberto Sausage to Sponsor Mariners Games

    Oberto Sausage Co. will sponsor several events at Seattle Mariners’ games this season, including the Opening Day festivities, Super Tuesday and the 4th

  • Agencies

    Hyatt’s Online Ads Boost Reservations

    Hyatt had one goal in mind when it hired agency Carat Interactive to manage its online marketing campaigns: to increase reservations through its Web site

  • Licensing Lethargy

    A variety of factors led to a third straight flat year in licensing rights fees for 2003, as segment revenues rose only 2% to $6.1 billion, after posting

  • Agency Scramble Slows

    Things are looking up at last. Promotion agency revenues rose 17.9% in 2003 to an estimated $3.77 billion. Revenues should rise another 26.4% in 2004