Chief Marketer Staff

• Turner and Dodge in Marketing Deal

  Turner Network Television and Dodge have signed into a marketing partnership for the network’s upcoming original series, The Grid. The partnership includes

• List and Database News

  BMG Label Group Enhanced Master File This list of 708,968 individuals consists of recorded music enthusiasts within a variety of preferences. The file

• The Evolving Use of Television and Its Content: Study

  As different ways of watching television continue to emerge, consumers are still watching traditional TV as they slowly adapt to new technologies and

• Ford Escape Hybrid Hits Manhattan

  New Yorkers may have been surprised to see Kevin Bacon or Matthew Modine driving a 2005 Ford Escape Hybrid yesterday in Manhattan, but it is all part

• Washington Now on the List of States Regulating Gift Cards

  Washington is the latest state to make it illegal to impose expiration dates and service or dormancy fees on gift certificates and gift cards. Governor

• Income Slips for Next Generation Media

  Next Generation Media Corp., Springfield, VA, reported a revenue drop from $7.3 million to $7 million between 2002 and 2003. The firm, which offers direct

• Yahoo and Google to Stop Taking Gambling Ads

  Yahoo and Google, the Internet search engines, will stop taking advertisements in the U.S. from gambling casinos and related companies, according to wire

• Letters to the Editor

  : Congratulations for having the courage to publish and republish

• W.W. Grainger Reorganizes as COO Leaves

  W.W. Grainger Inc. has restructured its operations into three groups, and its chief operating officer, Wesley M. Clark, has decided to leave the firm

• P&G Sells Sunny D; Kraft Buys Veryfine

  Procter & Gamble steps back from beverages by selling its $550 million Sunny Delight brand. Meanwhile, Kraft Foods expands its beverage business with