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Chief Marketer Staff

  • Alleged Phone Scammers Fined More Than $26 Million

    An Arizona-based telemarketing operation that identified itself as “Helping Hands of Hope” has paid $26.3 million to settle Federal Trade Commission charges that it misled consumers into buying substantially overpriced household items by falsely promising the proceeds would benefit charities or the disabled, according to the FTC

  • People in the News

    The Ace Group and LoyaltyOne Consulting have made recent management changes.

  • Women’s Pro Soccer Puts Best Marketing Foot Forward

    The Women’s Professional Soccer league survived a rough first year that saw its regular season leader, the Los Angeles Sol, disbanded in an owners’ dispute

  • AMP Wins Media Work for Reed Elsevier Brands

    AMP Agency has been appointed media agency of record for two Reed Elsevier brands: the U.S. Legal Markets business unit of LexisNexis and the Netter Anatomy of Elsevier

  • Former Amex VP Joins Carlson Marketing

    Carlson Marketing has hired Sherry Derby Kapralos, a former veteran of American Express, as senior director of business development, a new position

  • News Brief-National Retail Federation

    NATIONAL RETAIL FEDERATION: has launched a Mobile Retail Initiative to offer best practices and learning opportunities for retailers using m-commerce. Three divisions are participating in the initiative

  • AOL Seeking to Divest Bebo

    Bebo, the social network that time

  • Fourth-Quarter Web Ad Revenue Up 2.6%: Report

    At $22.66 billion for 2009, Internet advertising revenue was down 3.4% from the previous year. But fourth-quarter online ad revenue for 2009 was up 2.6% from that of the fourth quarter of 2008, to $6.26 billion

  • Hiring Freezes Melting Among Marketing Firms

    Some good news at last for job seekers: Only 20% of direct and digital marketing organizations have hiring freezes in place, according to the latest quarterly employment report from Bernhart Associates Executive Search.

  • Email

    One in Five Merchants Shuns Marketing E-mail

    The most surprising statistic from Multichannel Merchant’s Outlook 2010 survey isn’t that 79.7% of the nearly 400 respondents used e-mail to promote their business. It’s that one in five did not.