NATIONAL RETAIL FEDERATION: has launched a Mobile Retail Initiative to offer best practices and learning opportunities for retailers using m-commerce. Three divisions are participating in the initiative: IT standards; digital division, and marketing. The initiative will develop standards and best practices, as well as create original research, educational events and networking opportunities. The first deliverable will be the Mobile Blueprint. A document designed to provide retailers with a road map for executing best practices as a part of their mobile retail strategies.
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