AMP Agency has been appointed media agency of record for two Reed Elsevier brands: the U.S. Legal Markets business unit of LexisNexis and the Netter Anatomy of Elsevier.
The announcement follows a formal review process. AMP will be responsible for all traditional and digital media strategy, planning and execution services in connection with its work.
The work was previously handled by MediaEdge:cia under WPP. New work from AMP, which is working on more than 25 products under the brand names, begins this month.
LexisNexis is a leading global provider of content-enabled workflow solutions designed specifically for legal, corporate, government, and academic professionals. Elsevier is a leading publisher of science and health information, serving more than 30 million scientists, students and health and information professionals worldwide.
“We look forward to raising the brand profiles and extending the scope of these companies with a fresh media strategy,” Karen Macumber, senior vice president of media for AMP Agency, said in a release. “Both are prestigious companies with impressive service offerings.
AMP Agency’s clients include Maybelline New York, U.S. Cellular and Genzyme, among others.
AMP Agency ranked No. 24 on the 2009 Promo 100 ranking of the Top 100 U.S. promotion agencies with $57.1 million in 2008 U.S. net revenue.
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