Chief Marketer Staff

• West Telemarketing Lays Off 300 in Arkansas

  West Telemarketing Services will lay off 300 workers when it closes its Fort Smith, AR call center early next month, according to wire service reports.

• Autobytel Closes iDriveonline Purchase

  Autobytel Inc., the Internet-based car buying service, of has completed its purchase of iDriveonline Inc., a Houston-based provider of customer loyalty

• List and Database News

  Change of Address by North American Affinity Clubs This file offers 29,681 last-30-day changes of address from these cooking, golfing, handyman and other

• Pringles Crisps to be Imprinted with Trivial Pursuit Questions

  Procter & Gamble has partnered with Hasbro, Inc. to print Trivial Pursuit Junior questions on its Pringles crisps this summer. The crisps will be imprinted

• You’re Hired: KFC Offers Job to Apprentice Loser

  Kentucky Fried Chicken is getting in on the wildly popular show The Apprentice, by extending a job offer to the runner-up. KFC will provide a one-week

• FTC Extends Spam Comment Deadline

  The Federal Trade Commission has extended the deadline until April 20 for submitting comments on unsolicited commercial e-mail regulations under the CAN-SPAM

• News Briefs

  U.S. BANK: has become the title sponsor of the Greater Milwaukee Open PGA Tour event, ending the tournament’s 36-year history without a title sponsor.

• Nick GAS and MLS Sign Up Ring Pop Brand

  Digital television network Nickelodeon Games and Sports (GAS) and Major League Soccer have signed a licensing deal with Topps’ Ring Pop brand for the

• John Collins Leaving NFL Post

  NFL senior VP-marketing and sales John Collins will leave the post he has held since September 2000 to become president and CEO of one of its clubs, the

• Sears Turns to Entertainment to Push Sales

  Sears is entering the world of entertainment with the appointment of Norm Marshall & Associates, Inc. as its entertainment marketing partner. Norm Marshall