Chief Marketer Staff

• Live From Chicago: Tim Kazurinsky Confesses

  Most people know Tim Kazurinsky as a former cast member of Saturday Night Live. But what they might not know about the Chicago comedian and writer is

• Summer Rollout for Coke and Pepsi Mid-Calorie Colas

  The battle for market share of mid-calorie colas is about to heat up. The Coca-Cola Co. will introduce C2 in Japan and then roll out the new soft drink

• Sesame Street Celebrates its 35th Anniversary

  As part of ongoing promotions for its 35th anniversary, Sesame Street is launching a sweepstakes this June featuring character-themed prizes. “We wanted

• Virginia Call Center to Close, Axing 76

  A Suffolk, VA

• MPC Computers Takes Bowl Sponsorship

  MPC Computers has signed a two-year agreement to be the corporate sponsor of the NCAA football post-season game formerly known as the Humanitarian Bowl.

• USTA Launches U.S. Open Series

  Olympus and Mass Mutual have signed on as charter sponsors of the United States Tennis Association’s U.S. Open Series, a tour that will link 10 summer

• Campbell’s Expands NFL Sponsorship; Debuts Chili

  Campbell Soup Co. has signed a three-year deal to extend Campbell’s Chunky brand as the official soup sponsor of the National Football League, and will

• Office Depot Reports Earnings and Sales Increases

  Office Depot Inc. posted net earnings of $115.6 million for the first quarter, up from $79.2 million last year. The office supplies direct marketer and

• Marketers Not in Compliance with Can-Spam

  Marketers appear to be having trouble keeping in compliance with federal Can-Spam Act. One-third of e-mail marketing offers are not in compliance with

• Buyseasons Names Haight COO

  Buyseasons Inc., the parent company of BuyCostumes.com and Deal.com, has named Daniel Haight as COO. Prior to joining the company, he was an executive