Chief Marketer Staff

• B&W Scales Back KOOL Campaign After Complaints

  Brown & Williamson Tobacco Corp. has scaled back a KOOL campaign after complaints that the effort targets black youths. Packaging and P-O-P introduced

• Coke and the Sale of Soda Set to Expire in Chicago Schools

  Coca-Cola’s five-year exclusive contract to place beverage vending machines in Chicago Public Schools is about to expire and the school has decided to

• Judge Refuses to Block $126 Million NYC Snapple Deal

  Snapple has begun installing vending machines in New York City public buildings after a New York state judge refused last week to block a $126 million

• Fujifilm’s Photo Day Kicks Off

  Fuji Photo Film’s seventh-annual Photo Day promotion kicked off Sunday in Phoenix, where Arizona Diamondbacks fans were able to have their pictures taken

• Aflac Sees Bump in Earnings, Revenue

  Alfac, the Columbus, GA-based insurer, generated revenue of $3.28 billion in first-qarter 2004, up from $2.81 billion a year ago. The company

• ValueClick’s Acquisitions, Asset Sale Contribute to Strong Quarter

  ValueClick Inc. generated net income of $13.4 million during first quarter 2004, compared with $1.2 million in first quarter 2003. The company’s revenue

• B&W Scales Back KOOL Campaign After Complaints

  Brown & Williamson Tobacco Corp. has scaled back a KOOL campaign after complaints that the effort targets black youths. Packaging and P-O-P introduced

• DM Educational Foundation Opens Calls for Edward N. Mayer Award

  The Direct Marketing Educational Foundation will be accepting nominations for the 27th Annual DMEF Edward N. Mayer, Jr. Award through May 28. Selection

• Editor’s Note: Este Lauder, a Pioneer of Gift-with-Purchase

  The news was released Monday morning: cosmetics diva Este Lauder died on Saturday in New York City. She was 97. Este Lauder Este Lauder’s grandson, William

• Ben & Jerry’s, Apple Get Out the Vote

  Ben & Jerry’s today broke a voter-registration campaign with Apple Computers and non-profit Rock the Vote targeting young adults. The effort kicks off