Chief Marketer Staff

• Agencies

  Sharpen Your Sales Targeting

  How much of the available market is your firm addressing with outbound marketing? Sixty percent90%? Try less than 40%. Most high-tech business-to-business

• We can’t fail to mention

  Iron Jawed AngelsBrand: HBOAgency: Civic Entertainment Actions speak louder than documentaries. HBO built awareness for its show about suffragettes with

• Agencies

  Asian, Gay Co-ops to Launch in Fall

  Co-op mailer Latin-Pak is starting two programs aimed at the Asian-American and gay/lesbian niches. One, Asian-Pak, is set to go out this fall to the

• 141, One Year Later

  ONE YEAR AFTER the rug was pulled out from under 141 Worldwide, the agency network has regained its footing in North America with new-business wins and

• Agencies

  Striking Gold

  The fizzy soft drink has been around since 1904, when a Toronto pharmacist struck gold after perfecting his formula for Canada Dry Pale Ginger Ale. Now,

• Stage of development

  There’s been a lot of hoopla surrounding the response Madison Avenue is mounting to TiVo and other digital video technologies. If consumers won’t watch

• Agencies

  Viva Variety

  Some catalogers target gift or apparel buyers. Others go after specific niches, like dog or horse aficionados, or needlepoint crafters. Some aim for a

• Agencies

  DIRECT listline

  NEW LISTS Kids Wish Network This list names 90,000 who responded to a sweepstakes offer during the last 12 months. The Kids Wish Network makes arrangements

• Agencies

  Retail Stores as Choice-Editors

  I went to my local supermarket for cereal and milk and found 128 kinds of cereal. Shopping for khakis at a mall department store, I faced six brands,

• Agencies

  Neoware Launches Postal Mail Campaign

  Neoware Inc., a maker of software and appliances, plans to spend about $1 million for a 500,000-piece direct mail campaign. The effort began last month