Some catalogers target gift or apparel buyers. Others go after specific niches, like dog or horse aficionados, or needlepoint crafters. Some aim for a New Age, open-minded clientele. Potpourri Group goes after all of these, looking for prospects who are different and yet similar in one very important way: They’re good mail order buyers.
The Chelmsford, MA-based company took root in 1973 when Bob Webb, Potpourri’s vice president of marketing, opened an agency, Webb & Co., with his original partner Mike Landers. Their first big account was Eastern Mountain Sports.
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