Chief Marketer Staff

• Agencies

  Mother Jones, Call HQ

  As the Direct Marketing Association mulls hiring its next president, it should consider retaining a fanatic. By that I mean a leader who is willing to

• CORRECTION:

  A chart in the Annual Report (April PROMO) shows in-store services as 5.7% of the retail marketing industry. The correct percentage is 5%, an estimated

• Agencies

  Sharpen Your Sales Targeting

  How much of the available market is your firm addressing with outbound marketing? Sixty percent90%? Try less than 40%. Most high-tech business-to-business

• Agencies

  Asian, Gay Co-ops to Launch in Fall

  Co-op mailer Latin-Pak is starting two programs aimed at the Asian-American and gay/lesbian niches. One, Asian-Pak, is set to go out this fall to the

• Agencies

  Political ROI

  An election year is upon us once again. And if one thing is clear, it’s that the lines are blurring between hardened political philosophies and even between

• Agencies

  Mailer Groups Hopeful About Postal Bill

  Observers expect that postal reform bills will be introduced this month to address the U.S. Postal Service’s financial needs and give it some of the freedoms

• Agencies

  How to Prevent Information Overload

  Due to the economics of technology, companies can collect and store information on nearly every interaction with their clients, suppliers and internal

• Agencies

  Viva Variety

  Some catalogers target gift or apparel buyers. Others go after specific niches, like dog or horse aficionados, or needlepoint crafters. Some aim for a

• Agencies

  DIRECT listline

  NEW LISTS Kids Wish Network This list names 90,000 who responded to a sweepstakes offer during the last 12 months. The Kids Wish Network makes arrangements

• Passing Notes

  It’s ironic that your phone doesn’t even need to ring for the phone company to make money. Billions of dollars, one thin dime at a time. Consumers worldwide