Chief Marketer Staff
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List and Database News
Columbia House Entertainment Master File This newly available file contains nearly 25 million buyers of music, videos and DVDs sourced from direct mail,
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Editor’s Note
Like everyone in the direct marketing world, the Direct staff was saddened to learn of the death of Patrick Honan, executive editor of DM News, at age
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Live From the Catalog Conference: Live to Serve, Says Hoover
Businesses exist not to be measurable, but to serve the consumer. That was one of the ideas Gary Hoover, founder of book superstore BookStop and business
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Live From the Catalog Conference: Black Box is Best in Show
Black Box Corp. was named catalog of the year during the 19th Annual Catalog Awards here on Wednesday. The company also won the gold honor in the computer
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Live From the Catalog Conference: Outwit, Outplay, Outcirculate
Marketers from Anthropolgie, Design Toscano and Universal Screen Arts shared their catalog survival strategies in a session here on Wednesday. Anthropologie
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FTC Files First DNC List Action Against Credit Counselor
The Federal Trade Commission has charged the National Consumer Council (NCC) with defrauding consumers and violating the do-not-call rule, in its first
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New Products and Services
ClearEDGE: enables mid-market catalogers to directly access and analyze customer data, identify new marketing opportunities and enhance their marketing
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Quebecor Reports Income Increase
Quebecor World Inc. reported net income of $36 million for the first quarter, up from $24 million last year. The printing giant reported consolidated
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Agencies
Live From the Catalog Conference: Outwit, Outplay, Outcirculate
Marketers from Anthropolgie, Design Toscano and Universal Screen Arts shared their catalog survival strategies in a session here on Wednesday. Anthropologie
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Bowie and Audi Invite Listeners to Download Son
Rather than shunning fans for downloading his latest tunes, David Bowie is encouraging them to download and mash-up classic songs to create new ones in