Chief Marketer Staff
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Burger King Creates CMO North America Post, Names Mike Kappitt
Burger King has appointed Mike Kappitt as chief marketing officer, North America, a new position
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B-to-B Buyer Beware: Not All Data Is Alike
Which supplier of business to business data is the best seems like a simple enough question. But a new study that compared five information sources offers complex answers.
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Question Your Assumptions
There are some assumptions about life and marketing that are comfortable and unquestioned: Other people share our values, the people we mail will be interested in what we have to say, advertising is usually based on truth. Clearly we should question our assumptions, especially when facts appear to contradict them.
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Digital
Home Services Lead In Small Business Search Spend: Study
Does search spending, like charity, begin at home? Small businesses seem to think so: Home care companies such as plumbers, landscapers and roofers led a number of advertiser categories in search expenditures by small businesses
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Digital Agency Review, Topline Growth Lead Marketer Priorities: Study
Marketing employees who have analytic or digital capabilities won
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Consumer E-Mail List Prices Drop, Others Stable: Worldata
List managers who specialize in e-mail consumer files probably took in their belts a notch during the past year: prices of consumer e-mail lists fell more steeply than any other category between spring 2009 and now
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Agencies
Abercrombie & Fitch CEO Has Wings Clipped
Abercrombie & Fitch Co. chairman and CEO Michael S. Jeffries is no longer automatically cleared for takeoff. The cataloger/retailer has amended its employment agreement with him, limiting his personal use of the company’s aircraft
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Email
How Paula’s Choice More Than Doubled Its E-mail Sales
In less than two years online-only cosmetics brand Paula