Burger King has appointed Mike Kappitt as chief marketing officer, North America, a new position.
His responsibilities include overseeing the development, implementation and communication of the company’s marketing and advertising strategies as well as the field marketing organization in North America.
Kappitt has worked for Burger King for the last seven years, most recently as senior vice president, global business intelligence and strategy. In that role, he led consumer insights and worked as the key internal consumer advocate driving consumer experience through research, analytics and insights that lead to the development of new products, promotions, advertising and strategic platforms targeting the brand’s core consumer.
Prior to that, Kappitt held several leadership positions within Burger King Corp., including vice president, consumer insights and performance analysis, as well as director level positions leading national promotions and marketing and sales for all company-owned restaurants in the U.S.
He will be based in Miami.
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